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Apostrophe spot!
While watching TV with A the other night the "scruncher/folder" Sorbent ad came on.  The slogan at the end read "Australian's (sic) love Sorbent".  At this I had a little rant and rave in A's general direction about the state of grammar and in particular about abused apostrophes and as usual he made the right "tut-tut" noises to placate me.  Last night the same ad came on again and the slogan had been corrected to "Australians love Sorbent".  Better late than never!